The Pokémon Company International is responsible for managing the Pokémon brand outside of Asia. This includes overseeing the brand's licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. The company plays a crucial role in ensuring the global presence and consistency of the Pokémon brand, which has become a cultural phenomenon since its inception.

In terms of sustainability, The Pokémon Company International has not widely publicized detailed sustainability initiatives or ESG reports. However, the company is part of the broader Pokémon franchise, which has made efforts to engage in environmentally friendly practices. For instance, some Pokémon games and events have included themes of environmental conservation and awareness. Despite this, specific data on carbon footprint calculations or sustainability certifications for The Pokémon Company International is limited. As the company continues to grow, there may be future opportunities for more transparent sustainability reporting and initiatives.