Aquatic Informatics (AQI) Global Director, Growth Marketing

Hach • Full-time • Loveland, Colorado, United States • 4h ago

Imagine yourself...

Doing meaningful work that makes an everyday impact on the world around you.

Owning your ambition and fueling your career growth.

Joining a company with a proven track record of success and an exciting future.

It's possible with a role at Aquatic Informatics (https://aquaticinformatics.com/).

Aquatic Informatics (AQI), a Veralto company, is a mission-driven software company that organizes the world's water data to make it accessible and useful. We provide software solutions that address critical water data management, analytics, and compliance challenges for the rapidly growing water industry. We offer a full range of solutions, from standalone software packages for individual users, hosted software services, and enterprise-wide national systems. We serve over 1,000 municipal, federal, state/provincial, hydropower, mining, academic, and consulting organizations in over 60 countries that collect, manage, and process large volumes of water data.

Aquatic Informatics is headquartered in Vancouver, Canada and has offices in the US and Australia. We value independent thinking, initiative, teamwork, a relentless pursuit of quality, a playful spirit, and a sense of humor. We like smart people - IQ and EQ - who care about the environment and want to do good in the world. Ours is a unique culture where purpose meets possibility: where the work we do makes a real difference on the world's valuable water resources, and where you'll have opportunities to own your ambition and fuel your career growth.

We offer:

Flexible working hours
Professional onboarding and training options
Powerful team looking forward to working with you
Career coaching and development opportunities
Health benefits
401(k)

Reporting to the Marketing VP the Global Director, Growth Marketing is responsible for driving growth by building, executing, and optimizing our customer acquisition strategy. You will plan and oversee integrated marketing campaigns, tracking performance across touchpoints and channels such as email, webinars, case studies, digital channels, conferences and other in-person events. You will serve as a player-coach, leading and managing a team of marketing professionals to drive winning results and energetic engagement. You will flex between strategic and tactical perspectives, with a desire to drive continuous improvement in a fast-paced environment.

The role can be based remotely with up to 25% domestic and international travel.

In this role, a typical day will look like:

Lead and manage a team of marketing professionals, setting goals and expectations, and providing guidance and servant leadership
Plan and develop demand generation strategies to generate high-quality sales funnel growth
Oversee integrated campaign execution, including lead nurturing, segmentation, content creation, and testing
Instill regular experimentation and a focus on continuous learning and adapting.
Own marketing campaign performance analytics to continue to improve campaign effectiveness.
Partner with cross-functional teams to align growth initiatives with sales, customer success and product management goals and targets.
Analyze and refine channel strategies to maximize ROI and reduce Customer Acquisition Cost (CAC)
Manage the marketing budget to strategically allocate resources and partner with Finance on accurate monthly adjustments

The essential requirements of the job include:

Bachelor's degree; MBA or other advanced degree a plus.
5-10 years' experience in demand generation with B2B or B2G SaaS organizations
3+ years' experience leading teams
Proven track record of developing and executing successful marketing campaigns across multiple channels and driving business growth
Hands-on experience with marketing automation, Salesforce and other MarTech stack tools
Experience taking a data-driven approach to problem-solving, maximizing performance, and adapting strategies as needed
Demonstrated experience scaling demand generation programs with evidence of increasing revenue impact
Experience working in organizations with an agile culture a plus
Strong analytical, communication, and relationship-building skills, with the ability to influence and drive continuous improvement across all levels of the organization

Aquatic Informatics is proud to part of the Water Quality segment of Veralto (NYSE: VLTO), a $5B global leader dedicated to ensuring access to clean water, safe food and medicine, and trusted essential goods. When you join Veralto's vibrant global network of 16,000 associates, you join a unique culture and work environment where purpose meets possibility: where the work you do has an everyday impact on the resources and essentials we all rely on, and where you'll have valuable opportunities to deepen your skillset, pursue your ambitions, and grow your career. Together, we're Safeguarding the World's Most Vital Resources™-and building rewarding careers along the way.

US ONLY:

The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An associate's position within the salary range will be based on several factors, including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.

The compensation range for this role is $130,000.00 - $170,000.00 USD per year. This job is also eligible for Bonus Pay.

We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

US residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Veralto Corporation and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

The EEO posters are available here.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at applyassistance@veralto.com to request accommodation.

Unsolicited Assistance

We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies, in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.

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